The world well known social media network, and one if its best Twitter, has given their reasons why the social media organization chose Ghana to be their office in Africa and not Nigeria. The new Twitter office which has been open to the public that the location is at Accra.
Although, the organization still made it known that Nigeria is still their high target even though the new office was created in Ghana.
The organization article by Uche Adegbite and Kayvon Beykpour, Twitter’s Product Lead, and Director, Product Management, Global Markets, accordingly said: “Today, in line with our growth strategy, we’re excited to announce that we are now actively building a team in Ghana.”
The renowned social media platform stated that its new building team would be working timidly under its work-from-home policies while it brings up “the opportunity to open an office in Ghana in the future”.
Funny reactions from Nigerians that the world’s largest media market was not heard to, Twitter said choosing Ghana as the country to build up their team is a winner of democracy. Adding that its decision was informed by Ghana’s “support for free speech and online freedoms.”
Saying that Ghana’s recent appointment to host the Secretariat of the African Continental Free Trade Area (AfCFTA) also influenced its decision.
Despite not siting its Africa’s office in Nigeria, Twitter made clear its target market is Nigeria, apparently given its population.
In its job advertisements, the company said of its curator positions: “This role is based in Accra, Ghana and focused on Nigeria.”
It said the ideal candidate to occupy the positions “should have a deep, non-partisan, understanding of Nigerian news and politics.”
It also said candidates with understanding of English Pidgin, Yoruba, Hausa and Igbo, will have advantage.
According to statista.com, in 2020 alone, the number of social media users in Nigeria reached roughly 28 million.
Of this figure, 61.4 per cent have active Twitter handles.
However, in Ghana, it said as of January 2021, Ghana registered approximately eight million active social media users, up from six million in 2019.
And of this figure, only 28.78 per cent are registered on Twitter.
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